Resume — Al Pritchard

Résumé

CREATIVE DIRECTOR, EXPERIENCE

20+ years of agency and in-house experience and 6+ years leading design teams in distributed environments.
Award-winning visionary thinker helping shape company directions and drive mensurable design outcomes downstream.
Providing hands-on expertise and high-level strategic influence across numerous industries, including telecom, finance, e-commerce, and healthcare, with a proven track record of quality on-time delivery.

Design Director, Global UX Craft Lead - Brillio - March 2024 - Present

Leading and developing the design teams architecture, workflows, and processes to strengthen and drive design quality in a globally distributed team environment.

Developed and delivered messaging defining our delivery approach, craft offerings, and perspective on trends to existing clients and prospects as part of the new business development cycle.
Designed product delivery archetypes, as standardized frameworks for efficient and consistent product offerings across design crafts.
Drove the adoption of AI driven tools as part of the design delivery process to explore and deliver quality designs in a faster more efficient manner.
Built a healthy, vibrant distributed studio by fostering a positive and productive environment for team members, with a culture of guidance and support for building better performance and career growth.

Creative Director, Experience - Publicis Sapient - February 2019 - September 2023

Focusing on our strategic vision, growing talent, and ensuring our teams deliver exceptional quality. Directing teams using design methods not as a tool to solve execution problems, but as a way to facilitate the exploration and identification of new opportunities for value creation.

Select clients include Comcast, Fidelity, Coach, Pilot Flying J, Elevance Health, and Church & Dwight.

Directed the design team for the Comcast Business SaaS platforms supporting SMB and Enterprise customers, resulting in:
- 77% increase in digital account creation, with a 35% increase in auto pay enrollment.
- 85% increased in digital engagement, including a 52% increase login penetration for returning customers.
- 230,000 new mobile application users, with an increase of 163% in mobile app auto payment enrollment.
- 5 industry awards including Platinum and Gold Steve awards for web and mobile
Directed the design team in rapidly prototyping and testing an AI facilitated experience, supporting:
- 17 gorilla tests resulting in 3 validated themes within the first week.
- 12 deeper tests were facilitated in week 2 to identify a single theme
- Multi screen clickable prototype used to validate the platforms ability to facilitate multi generational conversations.

Associate Creative Director - Publicis Sapient - January 2014 - February 2019

Results-driven leader dedicated to assembling high-impact project teams. Adept at navigate the intricacies of multiple parallel projects in highly dynamic environments. Driving collaboration with cross-functional teams to alight design goals with business objectives.

Select clients include CVS, Bed Bath & Beyond, The Children’s Place, GAF, Samsung, Allianz.

Lead the successful re-design of Allianz Global Investors website spanning 26 countries, complying with numerous regulatory requirements, based on a foundation of extensive user research and testing.
Drove a 37% desktop and 112% mobile year-over-year performance increase in Bed Bath & Beyond’s e-commerce experience by successfully leading a team of 15+ on-shore and off-shore designers.
Leader of the CVS Innovation Lab design team, cited in 2016 and 2018 by Fast Company when naming CVS as one of the most innovative companies in the world.

Lead Experience Designer - Publicis Sapient - February 2009 - January 2014

Driven and organized leader known for pushing boundaries and delivering high-quality work. Mastering the art of problem-framing, by creating novel starting points that paved the way for innovative solutions.

Select clients include Vodafone, WWE, Mastercard, Corning, Morgan Stanley, TD Bank, Citigroup, and Dow Jones.

Directed the creation of high-fidelity prototypes to communicate design concepts, and enable user testing leading to the successful launch of the Vodafone 360 social cloud experience.
Provided team expertise in designing for accessibility, including WCAG compliance.

Sr. Associate, Experience - Publicis Sapient - December 2006 - February 2009

Seasoned professional involved in all phases of project delivery, focusing on executing great design work. Contributed to multiple pitches and projects, demonstrating the ability to lead multiple tracks of work. Pushing beyond best practices, to uncover novel and unexpected workable solutions.

Select clients include CDW, Yale, Kaplan, and Pearson Education.

Drove the experience strategy and design direction for Kaplan’s online education platform, creating holistic user personas and participating in in-field ethnographic research across multiple states.
Conducted A/B testing and participated in focus groups to validate designs and optimize user experience.

Education

Alfred University, New York State College of Ceramics, NY

Ringling College of Art and Design, FL

Areas of Expertise